• Identity

    What does the Geico gecko, the IBM logo, and All State’s “You’re in Good Hands” slogan all have in common? They are all examples of identity in a corporation, which is implemented online as website identity. What is website identity? At the most fundamental level, website identity involves wrapping business products and services into a […]

  • Branding

    Branding strategies to brand yourself The internet has spurred the growth of small businesses in a superb manner. Now every moment numerous small businesses are being set up in all parts of the world. The most common thing among these small businesses is that they are mainly using the internet as a tool to achieve […]