Steps For Building A Successful Website
Successful websites incorporate the company’s brand and drives sales by making certain that the brand is appealing to consumers. They are visually appealing and user-friendly, regardless of what type of device or what browser visitors are using. Successful websites also get free traffic from search engines because they are peppered with keywords that people frequently type into search engines when looking for the business’s products or services. As a development firm, we are asked to make a website for my business. Clients do not necessarily realize that much research is paramount when building a successful website. Nothing—from the platform used to create the site to the brand image—the site portrays is left to chance.
Unless a company already has a strong brand, using the company name in the domain is not necessary. While Bing and Google got away with using their company name, even though, at first, people did not associate either name with a search engine, both companies had enormous marketing resources to build their brand.
Having a domain with the right keywords is a better choice; potential customers searching for a product or service will know what to expect from a website with keywords in the domain. Keyword research is essential since all of the obvious choices with a .com extension are already taken. A new plumber business in Austin, Texas will never get plumbing.com as a domain, however, a .com domain with plumber in Austin, along with an adjective, such as best or emergency, might be available. The keywords plumber, Austin and emergency are search terms people in Austin, Texas will use when they need a plumber right away.
Choosing a domain name is like selecting a child’s name at birth; it is possible, but difficult, to change later, therefore, business owners should not rush when choosing a domain name for their new website. Keyword research is needed first and then the keywords are blended into a memorable and easily pronounceable domain name, which encourages word of mouth advertising. When we are asked to make a website for my business, we consider not only their business name, but their business goals and general category when choosing a new domain name.
Websites need hosting, which is a server where all the website’s files are stored, in order for people to access the website. Domain names point to a server and then when someone types in the domain or clicks on a link, the server returns the website. All interaction, such as placing an order and receiving a confirmation, is a back-and forth process between a website visitor’s device and hosting company’s server, therefore, selecting a reliable hosting company is very important for businesses that want their website pages to load quickly.
Typically, business owners who use web development companies do not have to research hosting companies; the web development business takes care of researching hosts and pointing the domain name to the hosting company’s servers. As part of an all-inclusive package, as we make a website for my business, we offer a featured-filled cPanel hosting option with servers based in Chicago, IL.
Content Management Systems
Content management systems, or CMS, are platforms with straightforward interfaces where websites are created and managed. WordPress, Joomla and Drupal are the most popular content management systems used by web developers, who assess their clients needs and chose a CMS accordingly. Each CMS offers a customizable appearance and extensions, such as contact forms, ecommerce functions and blogs. Web developers ascertain why their clients need a website; a small business website that encourages consumers to use a local service needs a different CMS that a global ecommerce website. Website development also considers their client’s technical abilities; clients shouldn’t have difficulties adding products or creating new blog posts.
Small business owners who do keyword research discover what phrases people are typing into Google to find a product or service. Search engines deliver free traffic to websites, therefore, using the same phrases naturally in a website’s content, which consumers use to search the web, will show Google that the website is a good match.
Targeting generic keywords, such as shoes, is useless, people typing shoes in Google may want to buy men’s shoes or they may want to learn how to clean scuffed high heels. A small local business selling discounted women’s shoes might find that cheap women’s shoes in Anytown is how women in Anytown decide where to go shopping.
Keyword phrases found through research are used in website content, title and image tags, headers and in pay-per-click advertising campaigns. Despite their importance, small business owners don’t need to invest in a keyword research tool if they are using a website development company, since the firm will make a website for my business and have the best research tools available today.
Bringing It All Together
A business’s brand is how the company presents itself and what differentiates it from similar businesses. Once the domain, hosting, CMS and keyword phrases are decided upon, the business’s brand is assimilated into the website’s design and content. All accounts associated with the company, like Yelp, Google+, Facebook and any other online presence, should fuel the brand image.
Small business owners who prefer researching which new products to launch instead of content management systems and keyword phrases, use web design and development companies to create their websites because websites that incorporate research, instead of just being thrown together, are generally a lucrative investment.
“Make a website for my business?” Yes, and so much more.
When you choose Convey Media, you’ll work directly with your website manager. There is no middle man, there is no sales representative, there is no bull.
Why Convey Media?
- After a phone consultation, we will develop an all-encompassing web solutions package.
- If you do not yet have a domain name, we will brainstorm and find one that is effective and easy to remember.
- If you do not have an email address, we will tie one to your domain name.
- If you do not have a website, we will create a custom website design that will reflect your brand, service or product in its best light. We will not only address your needs, but also the needs of your customers.
If you want to reach customers on Facebook, Twitter or Instagram, we will create and maintain pages that reflect your website.