Overcoming Website Maintenance and Update Challenges for a Business on the Web
Websites that are well maintained and updated frequently showcase the positive aspects of the business’s brand, however, small business owners rarely have the time, or the energy, to work on their website to update a business on the web. While major corporations have web design and development teams to maintain and upgrade their company website, most small businesses don’t have this luxury; either the owner both maintains and updates the website or he or she hires a web development firm to handle the job.
People who own small service businesses may not see a reason to do website maintenance. Websites designed to entice local individuals to call for an appointment typically list the services offered, the areas served and a phone number, therefore, if nothing changes, business owners may not realize that there is still website maintenance to do.
There are frequent updates to install for the site’s content management system, including security updates and fixes for bugs. It’s important that a business on the web runs the latest version of their CMS to avoid any security issues and to provide visitors a seamless browsing experience. Theme developers also issue necessary updates when problems arise.
Business owners with a website built using a CMS should backup the files and the database on a regular basis to avoid losing any critical information due to human error or a server crash. Business owners unsure of how to safeguard their website can have a web development company create a backup of their information.
Even relatively simple-to-use content management systems, such as WordPress, have a learning curve. Plugins, like live chat boxes and social media icons, increase visitor engagement, however, the installation and troubleshooting instructions are typically written by the tech-savvy developer, who believes that everyone knows where the business on the web’s closing body tag is located.
When a plugin has complicated instructions, or it isn’t working correctly, people become frustrated and occasionally give up on adding extra functionality to their business on the web. In cases where an ecommerce entrepreneur discovers that adding more payment options for his or her customers takes too much effort, it’s better to have a website development company to do the update, because not having as many payment options as competitors have on their websites would cost the business owner sales.
Google rewards fresh content, however, adding new pages, photo galleries or videos takes time. When new content, especially tables and schedules, will not format correctly, it is frustrating for small business owners who have so many other jobs to do, nevertheless, new content has tremendous SEO value and, more importantly, it keeps people coming back to the site. Having a web development firm add the new content to a business on the web solves the problem and it allows an entrepreneur to stay focused on what he or she does best.
Technology changes rapidly; a website built five years ago, without any design updates, may lose visitors who increasingly view sites on smartphones. Consumers with limited data plans will not wait while a website takes a long time to load; they will move on to another website. Web developers identify which design elements, such as background images, are slowing the website’s load time down and then they will suggest revisions to make the site user-friendlier for people with smartphones. Sites running on a content management system may require a theme update to ensure the website is responsive to all visitors, not just visitors using a desktop computer.
Updating a Business for the Web Requires Time & Energy
Ultimately, small business websites with broken links, outdated color schemes and a lack of interactive features that customers now expect will bore search engines and potential customers. A web design and development company will go through a website, suggest updates and then give the website a makeover that will improve the site’s SEO-friendliness and enhance visitor’s perception of the website and the business’s brand.