Bringing a Brand To Life through Website Development And Design
For businesses, having a recognizable brand is everything. Every day, consumers across America choose familiar brands of products and services, despite a multitude of options. They remain loyal to brands; therefore, a strong, positive image is a valuable asset for a company.
Building a website to fortify a brand involves fine-tuning the brand image, web development, which involves making a functional website, and web design, which involves reaffirming the brand through visual impact. It takes a team to create a website with a brand that speaks to today’s overwhelmed online consumers.
At Convey Media, the design is the largest part of building or rebuilding a site. Entrust your brand with our Westchester web company. Using the latest platforms for graphic design creation, we work to put your vision on paper in an easy-to-understand format. Pulling out the most important parts of your message and incorporating that into the web presence is, at its most basic, the best way of showcasing yourself online.
Convey Media: Your Local Westchester Web Company
Web development companies articulate the business’s brand image online, therefore they spend time with clients, discussing the image that the business owner wants to portray with his or her online presence. Brands should reflect the traits the target audience aspires to; consumers who buy Nike footwear see themselves as athletic.
Westchester web company design firms take branding into account when designing the site, consistently reaffirming the brand’s message to consumers. Website developers construct sites that are an extension of the brand, giving customers the experience that they expect from the business. For example, Amazon has an ecommerce website with multiple ways to search for items, clear product images, detailed product information and an easy-to-use checkout because customers expect a seamless online shopping from the Amazon brand.
Graphic design is an important part of website creation. Once a designer knows the feeling a brand wants to invoke among consumers, he or she will create the look of the brand. Graphic designers select the background, header, images and fonts that reinforce the company’s brand message.
Color is crucial on account of the psychological influence that color has on website visitors. Graphic designers never choose a color scheme randomly; they consider how the website’s target audience views specific colors. For example, blue denotes trust and stability, which is why websites for financial institutions frequently use blue elements on their websites.
Typography is also a consideration, especially with the vast array of fonts available today. A website’s typography boosts the brand image, however, the chosen font must display correctly on all browsers and all devices.
Having a Westchester web company create the company logo ensures a professional design and brand cohesion. It also makes it easier to use the logo for other promotional materials, such as flyers, business cards and promotional items, because a well-designed logo is easily resizable. Professional logos are also essential for use on social media, since the key to branding is consistency.
Building a Brand Using Website Content
When composing text for a new business website, web designers will question entrepreneurs about what separates his or her business from the competition. This allows the web designer to stress the uniqueness of the business, in a tone appropriate for the industry, which reinforces the brand. Separating a business from its competitors is especially important for companies that sell the exact same product or services as their competitors.
Building brand recognition is the leading method of letting a business’s personality shine and a website is the ideal platform to do so. Building a branded website is a complex process of blending brand development, website development and graphic design. It’s easy for a small business owner to throw together a website in a day using online website builders, however, they end up with a cookie-cutter site that does nothing to show their uniqueness. A professionally designed website is an investment that upholds the brand image and drives sales and customer loyalty. Websites that are customer-centric, where branding is foremost, help consumers differentiate between multiple businesses and effortlessly make a buying decision.
In the end, Design Matters
At Convey Media, we realize that every good brand has a theme, has a style. When translated to the web, this design must also come through clearly.